Best Book Buys - Television Advertising Books

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Subject Category > Performing Arts > Television / General > Television Advertising

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1.		Dorfsman and CBS by Richard Hess, Marion Muller Hardcover, Random House Inc (September 1987) List Price: $49.95

2.		This Business Has Legs: How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze An Entrepreneurial Adventure Story by Peter Bieler, Suzanne Costas Hardcover, John Wiley & Sons Inc (June 1996) List Price: $24.95

3.		TV Commercials: How To Make Them or How Big Is The Boat? by Ivan Cury Paperback, Butterworth-Heinemann (October 2004) List Price: $39.95

4.		Or Your Money Back by Alvin Eicoff Hardcover, Random House Inc (September 1982) List Price: $14.95

5.		What a Character!: 20th Century American Advertising Icons by Warren Dotz, Jim Morton, John W. Lund (Photographer), John William Lund (Photographer) Paperback, Chronicle Books Llc (June 1996) List Price: $16.95

6.		The New Icons?: The Art of Television Advertising by Paul Rutherford Paperback, Univ of Toronto Pr (March 1994) List Price: $23.95

7.		The Best Thing on TV, Commercials by Jonathan Price Book, Viking Press (January 1978)

8.		The Secret Life of the Underwear Champ by Betty Miles, Dan Jones Hardcover, Knopf (January 1981) Other Formats: \| Audio Cassette \| Paperback \| Prebinding \|

9.		Radioreklam, Televizioreklam (Hungarian) by Dr. Gyorgy Varga Book, s.n. (January 1978)

10.		The 100 Best TV Commercials by Bernice Kanner, Times Business Hardcover, Random House Inc (June 1999) List Price: $29.95

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